Early in the year of 1995 The Ladyfisher began to develop an idea for an online fly fishing resource. She laid out the idea on a series of note cards on the floor of her home outside of Poulsbo, Washington where she was living with her late husband Jim Birkholm, aka Castwell. She wanted to offer a service to fly fishers that would provide useful information for the beginner as well as the more advanced angler, it had to be available free to any user with Internet access and the material would be free from advertising content. She anticipated that if she could attract sufficient advertisers, called sponsors, she would be able to support the site and provide an income source for her family. Thus, on September 1, 1995 Fly Anglers Online became a reality with the first issue appearing on the world-wide web.